Let’s create a green website your customers will love
you have lofty goals for your business but…
In-depth website exploration — including research, strategy, and a custom design concept. I’ll work one-on-one with you to craft the sustainable website of your dreams!
custom design concept
I’ll create a comprehensive website concept that attracts clients now – and for years to come.
In 2018, 52% of all websites were accessed from a mobile phone
so it is important that your website looks and functions across screen
sizes. I’ll build your website so that it will automatically resize,
shrink, or enlarge text and images to make it look good on all devices
(desktop, tablet, mobile phone).
I can offer a guide that can assist you in thinking strategically about your website story and help you get past the initial blank page shock that comes with writing your own copy. This guide will ask questions as you DIY your website copy.
Together we’ll take inventory of your digital carbon footprint and I’ll help you find opportunities to reduce your impact.
You can read more about my sustainable web & digital policies. No greenwashing here!
Whenever you need to create something new, just take a look at this and save yourself the uncertainty headache. Utilizing this document will keep your website, and brand, looking consistent!
Timeline | 18-25 weeks
Investment starting at $6,000
Every project I create follows the same five-step process. I’ll guide you through the design journey from consultation call, to strategy, to finalizing your branding identity. Together we’ll make magic!
I believe in telling your story the right way, so all projects begin with a deep dive.
Here, we’ll chat about your business and you’ll also fill out a questionnaire where your past, present, and future are all fair game and equally telling.
Next, I’ll put together an in-depth strategy that outlines your passion, purpose, and target market, while also analyzing your competition and overall goals so you can stand out from the crowd.
A visual moodboard is also included so that we have both a verbal and visual checkpoint before moving forward.
Using the strategic information and inspiration I’ve gathered thus far, I’ll begin concept development.
I take a one concept approach when it comes to design, playing with a variety of directions up front and narrowing down as I go in order to deliver the best, most succinct solution for your brand.
Your concept will be presented through an in-depth PDF presentation, where I’ll walk you through all rationale.
Next, we’ll work through two rounds of refinement by discussing what’s working as well as potential opportunities to grow.
My job is to make sure that what I’m presenting to you is the best solution for your business, but I also want to make sure that you’re happy with the end result as well.
For web design clients, I’ll design your remaining web pages, as well as anything else (icons, forms, graphics, etc.) that you add on. One concept and two rounds of refinement for each item.
Once everything is approved, you’ll receive all of the files and tools needed to successfully launch your brand or website into the world.
For web design clients, I will double check all links, squash any bugs, and fine-tune all of the web pages prior to launch. To wrap it up, you’ll receive all of the relevant log-in information, website style guide, and a video walk-through.
I’ll be here for you moving forward with any additional web or branding design needs!
If you have any further questions please don’t hesitate to
send me an e-mail directly at firstname.lastname@example.org.
Do you offer introductory strategy consultations?
Yes! If you aren’t quite ready to invest in a full web or branding package, I’d be happy to provide strategy consultation services. We’ll begin by sending over an in-depth questionnaire for you to fill out and once finished, we’ll hop on the phone to discuss your business, as well as any other lingering questions you may have.
You’ll walk away with a complete brand strategy, which goes over your brand’s passion, purpose, and audience, while also analyzing your competition and overall goals so that you have a better handle on how to move forward. A visual moodboard is also included.
Please note that if you decide to move forward with a brand or web project after your strategy consultation is complete, the cost of your strategy consultation will be deducted from the total project cost.
how long will my project take?
Turn around time varies depending on project scope and client response time.
+ Typically, brand identity projects take 8-10 weeks from start to finish. Add on collateral items incurs extra time.
+ Web design projects takes 18-25 weeks from start to finish. This includes time for client to write their web copy.
what information do I need to have ready before my website project starts?
Are you planning to DIY or are you planning on working with a copywriter or photographer?
Together we’ll create a game-plan for writing the copy, sourcing images, and gathering any other information that your website will need.
what is responsive design?
Responsive design is an approach to designing websites that allows the layout to change based on the size of the device being used. For example, the New York Times website on your desktop will look more like a traditional newspaper layout, but when you use your mobile the stories are displayed in a single column.
In 2018, 52% of all websites were accessed from a mobile phone so it is important that your website looks and functions across screen sizes. I’ll build your website so that it will automatically resize, shrink, or enlarge text and images to make it look good on all devices (desktop, tablet, mobile phone).
what is a CMS?
A content management system, or CMS, is a software that facilitates creating, editing, organizing, and publishing content online.
My go-to CMS is WordPress. If you are looking for a different CMS, such as Squarespace or Shopify, please let me know.
what is website maintenance and is this something you offer?
Yes! I would highly encourage regularly updating any and all websites.
Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant.
This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers.
Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check-up, so can the health of your website.
Regular monitoring of your website is a must for keeping your business running smoothly!
Why do you only present one concept?
My clients hire me because they trust that it’s my job to design the best, most succinct solution for their brand or website.
The reason this works is that my process is rooted in strategy, allowing us to channel all of our creative energy into something that not only reflects your story, connects to your audience, but is beautiful, too.
I still explore a variety of options up front but narrow those down so that I can present my clients with a more intentional branding identity.
Remember, I do offer two rounds of refinement after the initial concept is presented. This way, we can properly discuss what’s working as well as any potential opportunities to grow so that in the end, you’re walking away with a brand, or website, that best represents your business.
What is collateral?
Collateral is any print, digital, or physical asset that supports your brand.
Brand identity projects includes one small item of your choice, but you can always add on more!
Options include business cards, stationery item, hang tag, tote bag, stickers, buttons, up to 4 custom icons, or social media templates.
If you are in need of something more complex (like packaging or website design), let me know and I can add it on to your estimate.
If there’s anything else you’d like to add on, make sure to mention that as well. I’ll then be able to put together an estimate that is customized to your exact needs.
And hey, if you have any other questions, don’t hesitate to ask!
While I work within the world of branding and web design every single day, I realize that it may be very new to you. So let me know how I can help make the overall process and collaboration easier. That’s what I’m here for.
Can I still work with you if I don’t live in Seattle?
In fact, the majority of my clients come from all over the world (which is exciting!), and collaborating remotely or even dealing with timezone differences has never been a problem.