Services
The Design Process
Each project at NS Design follows the same design process.
I believe that design rooted in strategy and research allows me to channel all of my creative energy into something that is not only beautiful, but it also reflects my client’s story and audience.
Branding
Refine your branding identity and become a customer magnet with custom branding that reflects the quality of your products and radiates ‘YOU’. I’ll dive deep into your passions and visions for your brand and we’ll create something that your target audience will love.
– Here’s all the good stuff you’ll get –
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This is an in-depth PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.
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Your logo is often your first impression, so you want to make a statement with it. One that has your potential customers swooning first (think heart eyes emoji) and scrolling second… all the way to the buy button. I’ll create a custom logo that attracts your people now – and still attracts them in years to come
Not all logos fit into every environment, which is why we provide secondary logos (if applicable). For example, if your primary logo is horizontal in composition, it probably won’t easily fit into a vertical space, or visa versa. Because of this, secondary logos are often very similar to primary logos, but composed differently. This way my clients walk away with a brand that’s robust and easy to use.
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Marks can be pictorial and/or type based, and are often the “visual” that comes to mind when thinking about a company. For example Nike’s swoosh or REI’s monogram. My clients typically walk away with 1-2 of their own unique marks that help elevate their brand as a whole.
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Make them say “oooooh”. If you want to stand out (which we know you do!) bland brand elements are never going to cut it. I’ll develop the foundations of your brand identity that are so unique your audience can’t help but be attracted to it. Everything from a strong color palette to complimentary typography.
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Collateral is any print, digital, or physical asset that supports your brand. My signature package comes with one small item of your choice, but you can always add on more!
Options include business cards, stationery item, hang tag, tote bag, stickers, buttons, up to 4 custom icons, or social media templates.
If you are in need of something more complex (like package or website design), let me know and I can add it on to your estimate.
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All of my signature brand clients receive a multi-page PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be used for overall brand consistency.
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Even after your new brand is finalized, I’ll be here to support you with anything else you need as your brand continues to evolve. No project is too big or too small!
Sound good?
Web Design
Level up your website design! After thorough research, I’ll build you a website that your target audience will find easy to use, reflects your style, and visually will help set you apart from your competition.
– Here’s all the good stuff you’ll get –
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Your website is your modern storefront, so you want to make a statement with it. One that has potential customers navigating with ease all the way to the check-out button. I’ll create a comprehensive website concept that attracts clients now – and for years to come.
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Your website will look great on any size screen, including a mobile phone. Over fifty percent of all website traffic worldwide in 2018 was on a mobile device making it more important than ever to invest in a mobile-friendly website! Your customers will thank you for not making them pinch and zoom to find the information they’re after.
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Wordpress is the platform I’ll use to setup your website and manage all of your digital content. It’s a powerful and flexible system that will enable us to create, publish, and organize all of the content you’d like to include on your site. It’s my go-to platform as it is user-friendly, completely customizable, and the entry-point to learning is very approachable.
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I’ll develop the foundations of your web identity that are so unique your audience can’t help but be attracted to it. Everything from strong color palettes, typography recommendations, and backgrounds.
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This multi-page PDF pulls together all of your website style pieces in one neat place. Whenever you need to create something new, just take a look at this and save yourself the uncertainty headache (and potentially many hours of your life!).
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Even after your new website is launched, we’ll be there to support you and make sure your site is up to date. We’ll provide a monthly report detailing analytics, backups, security, and uptime.
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Even after your new website is finalized, I’ll be here to support you with anything else you need as your website continues to evolve. No project is too big or too small!
FAQ
If you have any further questions please don’t hesitate to
send me an e-mail directly at contact@nadiasoucek.com.
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Yes! If you aren’t quite ready to invest in my premium branding, I’d be happy to provide brand strategy consultation services. We’ll begin by sending over an in-depth questionnaire for you to fill out and once finished, we’ll hop on the phone to discuss your business, as well as any other lingering questions you may have. You’ll walk away with a complete brand strategy, which goes over your brand’s passion, purpose, and audience, while also analyzing your competition and overall goals so that you have a better handle on how to move forward. A visual mood board is also included.
Do note that if you decide to move forward with our brand identity package after your brand strategy consultation is complete, the cost of your brand strategy consultation will be deducted from the total package cost.
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My clients hire me because they trust that it’s my job to design the best, most succinct solution for their brand or website. The reason this works is that my process is rooted in strategy, allowing us to channel all of our creative energy into something that not only reflects my client’s story and audience but is beautiful, too. I still explore a variety of options up front but narrow those down so that I can present my clients with a more fleshed out identity. Remember, I do offer two rounds of refinement for our premium brands after the initial concept is presented. This way, we can properly discuss what’s working as well as any potential opportunities to grow so that in the end, you’re walking away with a brand or website that best represents your business.
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Turn around time varies depending on project scope, as well as client response time.
+ Typically, the brand identity package takes 6-8 weeks from start to finish. Add on collateral items incurs extra time.
+ The web design package takes 12-16 weeks from start to finish. Add on features and eCommerce sites incurs extra time.
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I realize that most of my clients don’t work within the world of branding on a daily basis, so I thought it would be helpful to define various deliverables below. If you need any other clarifications, just ask!
+ Brand strategy: This is an in-depth PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.
+ Primary logo: A primary logo uses letters and shapes to create a unique composition of your full business name. This may include other details like illustration or the inclusion of a tagline, established date, etc. Because primary logos are designed to be used a lot, they are often the most familiar to a brand’s audience.
+ Secondary logo(s): Not all logos fit into every environment, which is why I provide secondary logos (if applicable). For example, if your primary logo is horizontal in composition, it probably won’t easily fit into vertical space or visa versa. Because of this, secondary logos are often very similar to primary logos but composed differently. This way my clients walk away with a brand that’s robust and easy to use.
+ Mark(s): Marks can be pictorial and/or type based, and are often the “visual” that comes to mind when thinking about a company. For example Nike’s swoosh or REI’s monogram. My clients typically walk away with 1-2 of their own unique marks that help elevate their brand as a whole.
+ Brand guidelines: All of our premium brand clients receive a multi-page PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be used for overall brand consistency.
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Collateral is any print, digital, or physical asset that supports your brand. My premium brand identity package comes with one small item of your choice, but you can always add on more! Options include business cards, stationery item, hang tag, tote bag, stickers, buttons, up to 4 custom icons, or social media templates. If you are in need of something more complex (like package or website design), let us know and we can add it on to your estimate.
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I will need all of the content (images, website copy, etc). I’ll guide you through the steps of gathering all of this information prior to the project start date.
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A content management system or CMS is a software that facilitates creating, editing, organizing, and publishing content online.
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Responsive design is an approach to designing websites that allows the layout to change based on the size of the device being used. For example, the New York Times website on your desktop will look more like a traditional newspaper layout, but when you use your mobile the stories are displayed in a single column.
In 2018, 52% of all websites were accessed from a mobile phone so it is important that your website looks and functions across screen sizes. I’ll build your website so that it will automatically resize, shrink, or enlarge text and images to make it look good on all devices (desktop, tablet, mobile phone).
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Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers.
Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check-up, so can the health of your website. Regular monitoring of your website is a must for keeping your business running smoothly
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Absolutely! In fact, the majority of my clients come from all over the world (which is exciting!), and collaborating remotely or even dealing with timezone differences has never been a problem. Communication will primarily happen through my project management system, Asana, but we’ll hop on the phone a few times as well.
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Let us know if you’d like a quote!
Simply send us an e-mail, or fill out my contact form, and let us know if my brand identity package or web design package sounds in line with what you’re looking for. And if there’s anything else you’d like to add on, make sure to mention that as well. I’ll then be able to put together an estimate that is customized to your exact needs.
And hey, if you have any other questions, don’t hesitate to ask. While I work within the world of branding and web design every single day, I realize that it may be very new to you. So let me know how I can help make the overall process and partnership easier. That’s what I’m here for. 🙂