I realize that most of my clients don’t work within the world of branding on a daily basis, so I thought it would be helpful to define various deliverables below. If you need any other clarifications, just ask!
+ Brand strategy: This is an in-depth PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.
+ Primary logo: A primary logo uses letters and shapes to create a unique composition of your full business name. This may include other details like illustration or the inclusion of a tagline, established date, etc. Because primary logos are designed to be used a lot, they are often the most familiar to a brand’s audience.
+ Secondary logo(s): Not all logos fit into every environment, which is why I provide secondary logos (if applicable). For example, if your primary logo is horizontal in composition, it probably won’t easily fit into vertical space or visa versa. Because of this, secondary logos are often very similar to primary logos but composed differently. This way my clients walk away with a brand that’s robust and easy to use.
+ Mark(s): Marks can be pictorial and/or type based, and are often the “visual” that comes to mind when thinking about a company. For example Nike’s swoosh or REI’s monogram. My clients typically walk away with 1-2 of their own unique marks that help elevate their brand as a whole.
+ Brand guidelines: All of our premium brand clients receive a multi-page PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be used for overall brand consistency.